Fraser - Sales and Marketing Director

CALA Homes (North) Ltd

What does your department do?

They are the public face of the CALA brand in the region, where the team are responsible for the marketing and sale of the new homes that we build in the region.  This is very broad and covers everything from helping appraise future developments, developing and deploying marketing strategies, and obviously a lot of customer interaction in guiding customers through the purchase of their new home.

What do you do on a day-to-day basis?

My role is to provide the team with a clear vision, direction and plan of where we are going that allows them to think and develop ideas and solutions to make us successful.  Operationally that takes the form of a lot of meetings and discussions with the team to help and guide them.  A lot of my time looking at things often well over a year away and trying to ensure we maximise our opportunities to be successful and take out as many potential challenges that we may then come up against.

What do you like about what you do?

The variety, pace and challenge of it.  Being in Sales & Marketing and having a starting point of such a fantastic brand to be the custodian of is fantastic yet always looking at how we can enhance it further.  A large part of that in my role involves building external relationships of many forms in the market and local business community and how CALA engage with them.

Why did you choose this career?

I didn’t, it chose me!  I left university with a History degree not knowing what to do with it.  I had always had a background interest in property, the prospect of then going to do a further professional qualification didn’t appeal so jumped into a sales role starting on the ground and loved the pace and challenge of it.  With that different opportunities, sectors and even countries have opened up and have enjoyed every second of it which I know I am very lucky with.

What qualifications did you need to get this job?

Nothing formal, a good grasp of literacy and numeracy are key and an interest to learn and develop knowledge wider.

Is there any particular advice you would give to someone looking for a career in your area of work?

Put yourself out there and never turn down an opportunity to meet people or get experience in relevant areas.  A lot of what we do is about relationships, ability to build rapport with people and be genuinely enthusiastic about so mix with people you can learn from and ask a lot of questions!