Britannic House was owned by the Britannic Assurance and offered to the open market. CALA bid for the development, realising the full potential of the stunning art deco style building.
On the outskirts of Birmingham city centre, CALA's vision was to provide luxury accommodation of a quality not available elsewhere in the city.
Following successful pre-submission planning consultation, a detailed planning consent was achieved for the scheme in a record 11 weeks.
The development has achieved record prices per square foot reaching over £300, the highest in Britain's second city.
Adequate parking was constructed underground in order to retain a sense of green open space on the 13 acre development.
CALA's vision was to echo the art deco exterior of the building in the internal refurbishment and add an exclusive leisure suite with swimming pool, sauna, steam room and gymnasium.
The building had originally been designed so that an extra floor could be added to Britannic House. CALA used this opportunity to create stunning penthouse and duplex accommodation which have uninterrupted views of Birmingham's skyline.
This Case Study illustrates: